Karo Tanaka

Adivo Associates LLC

Adivo is a global strategy and marketing consultancy specialized in the healthcare and consumer industries. We operate out of eleven global hubs. Our approach begins with a deep understanding of global and local markets, market segments and channels as well as customer segments and behavior. From that basis, we identify unmet needs, size opportunities and assist our clients in addressing these through innovation and product development. We help clients access markets and assess how innovative products can address market opportunities - capturing market share by geography, market segment, and sales channels.