Kashif Javed

Haier Pakistan

65 GOLDEN YEARS OF PAK CHINA RELATIONSHIP GROWS DEEPER, STRONGER, MORE VIBRANT The Pak China relationship has been variously described as being an "all season, all weather" friendship deeper than the deepest oceans and higher than the highest mountains. However one describes the extent of friendship between the two countries, which was begun in 1951 when Pakistan and China first established diplomatic relationships, there is no doubt that it personifies the ideal in international cooperation going far beyond the accepted boundaries of bilateralism to embrace brotherhood based on mutual respect and time tested trust and loyalty. HAIER PAKISTAN – A SHINING EXAMPLE OF PAK CHINA COOPERATION Haier Pakistan is a success story that exemplifies the Pak-China relationship. The joint venture between Ruba General Trading Company and Haier Group of China brought Haier into Pakistan more than a decade ago. As a result of the joint venture and anticipating the vast potential of the Pakistan market, Haier Pakistan set up a state-of-the-art industrial park in Lahore. The production plant on Raiwind Road spreads over a vast area of 100 acres with a covered area of 1 million square feet including a workers' colony. The production facility has the capacity to produce over 3 million units of home appliances and electronics including washing machines, refrigerators, freezers, water dispensers, LED TVs, and laptops per annum. Haier's share of the market in Pakistan today stands at a whopping 31% across all categories of home appliances, and it is poised to make a major contribution to the computer market by becoming the first manufacturer to produce 150,000 laptops at the Lahore plant.