Katyayani

The New India Group

New India Group came into existence in 1947 under the leadership of Late Sardar Kartar Singh, who then passed it onto his son, Late Kundan Lal Arora. Grand Father and Father of current Director Pawan Arora . The Group activities for the first forty years were in marketing and distribution of dyes & chemicals representing ICI India Ltd. Presently the third generation of the family is looking after the current affairs of the company, The group now is into the manufacturing of LABSA in 1994 under the name of New India Associates. In the initial year itself product quality was approved by Hindustan Unilever Ltd., and since then they have been lifting major portion of our production. We also supply LABSA to Henkel India Limited. During the years of existence we have kept pace with technology & many management practices, which allowed us to be one of the largest manufacturer of LABSA in India. Due to our long association with Hindustan Unilever Ltd. and Henkel India Limited, their continuous expectation of product advancement helped us to upgrade & utilize state-of-the-art manufacturing technology to suit their changing quality parameters. We have a capacity of 60000 M.T. per annum. Fytronics(India) Pvt. Ltd marks the diversification of the group in the Real Estate Sector. We currently lease over 40000 square feet