Kelvin Gerritse

Mixmash Records

Catchy beats. It's in our DNA. Bottle popping events. It's in our DNA. Guiding young talents. It's in our DNA. Hosting Mixmash stages all over the world. It's in our DNA. Ever since Mixmash Records saw the light in 2004 we have been spreading our musical influence to every corner of the globe. Rocking venues and festivals is one of our most noted trademarks - from China to the US and India to The Netherlands, we see no boundaries or borders. Under the creative vision of our founding father Laidback Luke, we drop cutting edge music made by the heavyweights of today and tomorrow. While in the process of signing and guiding new talent, we are not afraid to ‘be the first' and take a leap of faith - even if this means working harder than the rest. Always humble, yet we pride ourselves in creating a #MixmashFam feeling which is entangled in the core identity of our exclusive artists. Our current Mixmash Family Members who are rockin' the mothership besides Laidback Luke are gifted DJ/producers such as Keanu Silva, Lady Bee, Pyrodox and Unity. Mixmash's mission is to discover, develop and empower unique artists. We market them via the main platform and beyond to spread their unique stories through music. We believe in unique storytelling as the main driver to realize dreams in this industry. By being part of a bigger plan that empowers artists to spread their unique story globally, we're always on the lookout to be an early adapter within the world of music, trends and other forms of creativity. We are pioneers and proven game-changers when it comes to discovering talented uprisers and guiding them to become industry giants. With music at our core and in our hearts, we will never stop expanding our vision and #MixmashFam. It's in our DNA. Key values: Innovative, inspiring, open-minded, passionate, family-feeling, quality.