Kim-Laura Molinari

Lidl Digital

For more than ten years Lidl Digital has worked on its digital business models as an e-commerce specialist & digital expert. This includes development & internationalization of our Onlineshop, the travel offers & other digital services such as photos or green power. Our cross-channel activities connect the on- & offline business. Our digital products are already available in 11 countries & we are constantly testing new formats & national solutions. Our headquarters in Neckarsulm (near Stuttgart) & Berlin, our Centers of Excellence in Barcelona, Bucharest & Sofia are the hubs for digital activities. From there we coordinate international tests & rollouts as well as all further development of our websites, apps & special online features. In this process many units interact with each other. The International Product Management adapts our attractive online range & new services to current market needs to fulfill customers' expectations. The Design & UX Team harmonise functional customer requirements & technology. Our IT translates our business ideas & concepts into IT solutions & systems. This key role is important for our entire e-commerce business. Logistics plans warehouse locations & at the same time drives forward customer orders. The Online Marketing Experts optimise media appearance every day to attract more visitors. Lidl Travel arranges seasonal travels to the most beautiful destinations across the globe - with a very high customer satisfaction. And administration team & customer service always keep an eye on KPIs & processes & never lose sight of customer needs. In short, we all have a passion for e-commerce. And we are very successful - with millions of customers. Trial & error, getting things done and taking over the competition - that is our Lidl DNA. Lidl Digital is a great team with high ambitions and many opportunities for everyone. If you want to know more, follow us! #WeAreLidlDigital