Kristin Peters

Three Ships

Three Ships enriches lives by creating the world's best digital content and products. We own and operate dozens of vertically focused websites that help consumers decide with confidence. For brands, we drive scalable, efficient growth. Our approach to digital marketing is supported by years of success in creating performance-driven content, media investment management, and conversion rate optimization. Among our arsenal of assets, we have invested more than $3 million in developing a proprietary machine-learning technology to organize the way we identify, compete, and win search keywords. We have also successfully built and sold two businesses: -- Demand Signals, a software platform that applies machine learning for organic search. We incubated this internally, spun it out into an independent company, and sold it to TRANZACT, the leader in direct-to-consumer customer acquisition for the insurance industry. -- Lavalier. We invested capital and served as Agency of Record for Lavalier.com, which grew to become #1 in the online jewelry insurance category. Berkley (NYSE: WRB), one of the leading US insurance companies, acquired Lavalier to accelerate its distribution strategy for specialty insurance.