Laura Pavesi

Egg Food Design

Egg Food Design is a food design studio founded in 2012 by the Milanese Architects Laura Pavesi and Luisa Manfrini. The food and the social aspects related to it, are the protagonists in our projects, able to captivate the consumer in a multi-sensory experience. Food is for us emotion, sharing, meeting and socializing; all five senses are involved in a real food experience. Following the trend that is gradually transforming food dealers and food consumption points into places for entertainment where emotions are conveyed, we design spaces with a unique and unrepeatable identity. Our Studio deals with the creation of food retail concepts for new formats with passion, experience and creativity. We value the product conveying ideas and company tasks through the design of: .innovative consumer systems .layout for emotional spaces .mood and atmosphere .corporate identity In addition, we create concepts for events where food becomes a means of communication and socialization. 'A food designer is somebody working with food, with no idea of cooking' Inga Knölke, 1999