Leah Koo

simplyBrand

simplyBrand is an advanced ecosystem that draws on artificial intelligence, blockchain technology, and crowdsourcing to eliminate counterfeit products in digital commerce. simplyBrand was created with a vision of building a world of e-commerce which is free from counterfeiting and where the identity of the brand and the consumers are protected against fake products. To put this thought into action, simplyBrand has come up with a unique amalgamation of AI, blockchain and crowdsourced participants. It is a platform on which the brands can seek services to detect sellers and online merchants involved in selling fake products. Along with technology, the platform also seeks the help of crowdsourced participants who can directly report the counterfeit products. The data of all such merchants is put up on a public blockchain, creating a sort of "blacklist". This creates an economic and reputation hurdle for counterfeiters.