Lee Kauffman

Guaranty RV, Inc.

"Eggs are Cheaper in the Country"​ The Guaranty story began in 1966 when Herb Nill purchased a small-town Chevrolet-Oldsmobile dealership in Junction City, Oregon. In the early 1970s, the Pontiac franchise was added, bringing a third premium General Motors line to the business. Guaranty Chevrolet-Pontiac-Oldsmobile continued to grow at a moderate rate, with the help of the now-famous advertising message, "Eggs are cheaper in the country, and so are cars and trucks."​ The message reflected Junction City's past as an inexpensive source of fresh food in the pre-World War II era. Entering the RV Market While recreational vehicles had been around in one form or another for decades, local start-up manufacturers began producing high-quality RVs in the 1970s. One of those companies, Caribou Coach Corporation, helped Herb Nill get started with two vehicles. Things fell into place and by 1977-78, Guaranty was doing brisk business with its RV products. Caribou Coach Corporation was re-named Monaco Coach Corporation in 1977, meaning Guaranty was Monaco's first dealer partner, a relationship that still thrives today. Country Coach, another local manufacturer, unveiled its first "Class A"​ motorhome in 1979, helping to usher in an era of full-time living in full-size RVs for many enthusiasts. And Guaranty was right there for the coming boom. "We don't just sell fun, we Guaranty it!"​