Leonarda Quiroga

Frumatic

Frumatic has been operating as a custom software development company in four countries for over a decade. Its services have been helping entrepreneurs, start-ups, and industry leaders in Europe achieve their business objectives through technology. As of March 2023, Frumatic has decided to utilize its decade-long experience to create an in-house SaaS platform while still providing custom solutions to clients in the automotive industry vertical. The automotive industry is the world's largest retail market but has the lowest e-commerce penetration rate. Due to these market conditions, automotive e-commerce giants such as Carvana, Kavak, and Vroom have emerged worldwide. Frumatic's objective as a technology company is to offer technology infrastructure to independent car dealers. This will help them prosper in the fast-changing automotive retail landscape and compete with the new techno giants of online car retail. Through the application of automation and digitalization across all areas of the automotive retail business, Frumatic aims to increase the operational efficiency of its clients. By minimizing the need for physical locations, paperwork, and a large number of employees, Frumatic also aims to decrease its carbon footprint. Ultimately, this would lead to a positive impact on achieving UN Climate goals.