Lily Chen

HCD Learning (合得国际)

Founded in 2002, HCD is a global leader in innovative experiential learning and pioneer in introducing business simulation to China. HCD is currently the only Chinese experiential learning company with business gamification applications who has a true global R&D team. HCD leverages its global learning network and cutting-edge business simulation applications to serve world's leading companies, many of which are either S&P500 (e.g., Coca-Cola and Nike) or China top 50 (e.g., Alibaba, Tencent, Baidu, and Suning). HCD also collaborates with various top-tier business schools and universities in China (e.g., Tsing Huang, CEIBS, Fudan), incorporating HCD business simulations to their regular business curriculum. HCD cleverly integrates the wisdom of Asian intuition, as well as Western structured thinking and modern management theories into its own design of learning solutions, which include but not limited to, Masters Lecture Series, Business Simulation Series (e.g., MarkSimos) and Tailored Solutions. HCD has successfully served more than 3000 enterprises globally with over 50,000 trained management professionals. The feedback has been overwhelmingly positive. HCD's business simulation platform incorporates advanced experiential learning, reflective learning and social learning theories. Since inception, its applications have advanced greatly by incorporating cutting edge technologies such as business visualization technology, data modeling, and advanced data analytics and mining. In April 2016, our CEO Julia Li was newly awarded sHero Women Impact Awards - Entrepreneurship at 2016 China Women & Diversity Forum. In 2014, HCD was accorded China Top Ten Most Influential Brand for Corporate and Management Training at China Enterprise Innovation Forum, a highly notable event jointly organized by China Economic Daily, China Business Herald, China Trade News and China Brand Communication Research Center (CBCRC). http://www.hcdlearning.com