Linda Ruff

Foundation for a Smoke-Free World

The Foundation for a Smoke-Free World (FSFW) is an independent, non-profit organization. FSFW was established in 2017 to accelerate global efforts to reduce health impacts and deaths from smoking, with the goal of eliminating smoking worldwide in this generation. The organization was founded on the belief that we need to explore, test, and embrace new ideas and approaches if we want to accelerate progress toward an end to smoking. The Foundation collaborates with other non-profit, advocacy and government organizations to advance smoking cessation and harm-reduction science and technology. It also serves as a convener of research, dialogue and ideas to reduce smoking globally, while monitoring, evaluating and helping to address the impact of reduced smoking rates on agriculture and economics.