Magalie Houle

Konversion

Konversion is a Montreal-based web performance marketing agency, acquiring traffic (SEM, SEO, Social Media, Display Advertising), measuring it (Google Analytics, Dashboards), and converting it (A/B Testing, Segmentation, User Testing). Marketing is our Passion, Optimization is our Credo, and ROI is our Mission. Now part of Accenture Interactive. --- Konversion has been launched at the beginning of 2012. Prior to that business, the partners had a previous agency, Teksteel, specializing in SEO and Web Analytics, that was sold to the Cossette Communication group in 2007. After working some time at this agency, the partners decided to launch a new business, focused on Lead Generation and Conversion Rate Optimization. Nowadays, Konversion has a team of 50 individuals, and is quickly growing. The services we offer are structured into 3 main components: 1. Strategy: Strategic Analysis, Media Planification, Training, Consulting. 2. Traffic Acquisition: SEM, SEO, Social Media Planning and Advertising, Emailing, Display Advertising, Remarketing, Programmatic Buying. 3. Optimization: Web Analytics, Dashboards, Conversion Rate Optimization, Landing Pages. Konversion's core differentiation relies on integrating those set of services together to maximize performance. The agency portfolio is composed of both B2B and B2C clients in various industries: • Finance • Publishers • Real Estate • Professional Services • Other Agencies • Entertainment • Foundations We have a strong expertise in the insurance industry, having managed campaigns for major insurers for the past several years.