Manish Daga

Modenik Lifestyle Pvt Ltd

Modenik Lifestyle Pvt. Ltd., one of India's leading essential wear manufacturers, is the post-merger entity of Advent International's (a global private equity firm) portfolio companies Dixcy Textiles Pvt. Ltd and Gokaldas Intimatewear Pvt. Ltd, the parent company of brand Enamor. The company is headquartered out of Bengaluru. With the Vision of ‘Being the most preferred company for comfortable & fashionable essential clothing', the merger creates a broad and complementary product portfolio of comfortable and fashionable essential clothing for all ages, income-classes and genders at the right value and opens up expansion into attractive growth adjacencies. Modenik has a strong portfolio of 5 sub-brands, including Dixcy Scott Originals, Dixcy Scott Maximus, Josh by Dixcy Scott, Slimz and Enamor. It also has an exclusive licensing agreement with Levi's to manufacture and distribute in India. Under one company, it serves the consumer needs in both men's and women's categories of essential clothing, across the value chain i.e. economy, mainstream and premium segments. Modenik brings together the talented and creative professionals of both Dixcy and Enamor and now boasts a combined strength of 5,000, that includes 1,600 employees and 3,400 labour staff across its manufacturing operations in Tirupur, Kolkata, Bengaluru and Ludhiana.