Maria McHugh

MCQ THINKING LIMITED

I work with leaders of brand-led businesses to help them leverage the potential of their brands to drive commercial growth. My clients encompass large corporates to start-ups, commercial to non-profit. I also work with creative and media agencies whose clients need commercially astute guidance on brand and creative strategy. I can plug straight into your team, work independently, or draw on my extensive network of experts to create the right team for your needs. My services include: Executive/Board consultancy, facilitation, presentation writing Brand, Creative and Marketing Strategy & Facilitation Employer Brand Strategy Qualitative and Quantitative Research Training (Brand Strategy, Creative Strategy) My Brand Imperative framework is the foundation to how I work to build brand strategies that align against white space positioning opportunities, and which are fuelled by conviction and purpose. I am a skilled facilitator, and bring a constructive challenger style to the workshops I run with executive and functional level teams. This process can be bespoked to each client's needs, depending on the specific strategic task, time and budget.