Martin Andrews

Social Local

Social Local is a leader in providing advanced location technology for tracking mobile device carrying customers; collecting their location and user demographic information. We've installed networks in many high profile locations such as the US Capitol and Senate Building, the DC Smithsonian Museum Complex, dozens of major US Airports and Arenas including three NFL stadiums in anticipation of the Super Bowl. Mobile customer information, including location, is critical for targeting mobile ads, which is the fastest growing segment of advertising, growing at 45% to $40 billion in 2016—current mobile location tracking, outside of GPS capabilities, is of limited use for delivering mobile ads. Social Local's data is so accurate that we offer a look into real-time customer demographics that drills down to city, street, migratory and directional patterns, and user device pairing patterns.