Martin Bjercke

Orkla Home & Personal Care

We are a long-established company that developed cleaning and personal hygiene products for several generations of consumers. Our roots date back to Lilleborg's factory on the Aker River in Oslo in 1833. Our best-known and highly popular brands include Zalo, OMO, Blenda, Jif, Define, Solidox, Jordan, Dr Greve, Lano, Bliw and many more. Many of them are over 80 years old, while others are successful newcomers like Klar. We were one of the first in Norway to focus on systematic brand-building, and have succeeded in developing products that have been extremely well received by Norwegian consumers. The strong position many of our brands hold today can largely be credited to innovation, based on good consumer understanding. We are the only company of its kind that runs the entire value chain, including product development and production, in Norway and Sweden. Our production sites are located at Flisa and Ski in Norway and Falun in Sweden. Together with Orkla Care our vision is caring for everything you love - for a lifetime! And we do this together with our most valuable asset - namely our people!