Matt Dudley

For Goodness Shakes

We are on a mission to help people Feel The Good by enabling them to reach their personal health and fitness goals – whether that's completing a park run, smashing your Ironman PB or simply striving to eat a little healthier. We've got to know our community of Strivers pretty well over the years, and we understand that each and every one of our consumers has a totally unique goal. From ultimate-lifters to wellness warriors and from the plant-powered to the start-the-day-righters, we've carefully crafted a bespoke range of protein shakes to support each and every one of our consumers to go out there and smash their goals – whatever they may be. For Goodness Shakes was born out of a desire to want more than ‘just good enough'. Our Founders had a vision for a brand that says ‘No!' to protein shakes that tasted awful, were full of hidden nasties, and were inconvenient to prepare after training. Since releasing our first Recovery protein shake in 2004, we've grown from strength to strength each year with an expanded portfolio of health & wellness shakes that means we've been the UK's #1 ready-to-drink protein shake brand for over 3 years. Now that's an achievement that we're damn proud of…