Matt Oliver

Be Yourself Music

Be Yourself Music is a Dutch music label that was founded in 2005. The label has made a significant impact in the electronic dance music industry, working with some of the biggest names in the scene. Over the years, Be Yourself Music has become known for its ability to spot and develop new talent. Working and have worked with successful artists, including Bakermat, Brennan Heart, Rank 1, Sefa, Lulleaux, Headhunterz, Melsen, Wildstylez, Tinlicker, R3hab, Fedde le Grand, Nicky Romero, Dada Life, and many others over the years. In 2023, the label has seen several recent successes. One of the biggest achievements is reaching the iconic milestone of ONE Billion streams globally with the single "Empty Love" by Lulleaux. The single "Baiana" by Bakermat also saw massive success, with 250 million streams globally and a platinum record in the Netherlands. Another platinum record in the Netherlands was awarded for Brennan Heart's single "Imaginary" (with over 60 million streams globally). Lulleaux also saw success with "Contact," which earned the artist 500 million streams globally. Additionally, Sefa, another artist on the Be Yourself Music roster, was nominated for an Edison Award for Best Dance in the Netherlands. The success of Be Yourself Music can be attributed to their dedication to developing and promoting electronic dance music talent. Their ability to spot emerging artists and help them grow has made them a respected and influential label in the industry. With their continued commitment to discovering new talent and supporting their roster of artists, Be Yourself Music is sure to continue making an impact on the world of electronic dance music.