Matthew Hooper

Afinium

Afinium is a team of industry experts in different fields who came together with one common objective; to develop innovative and versatile software to revolutionize the way the world sells financial products. Afinium strives to be at the forefront of creating innovative and highly configurable technology based solutions for financial services that allow continuous improvements in market efficiency by reducing costs, whilst allowing organizations to create the best possible customer experience for each of their customers based on their unique demography, interests and needs. Our technology platforms are designed to work alongside existing legacy and third party systems and to connect and enhance rather than replace, creating much greater value in terms of adaptability and future proofing. As an experienced partner with a deep understanding of global financial services, marketing and technology Afinium recognizes the value of empowering consumers to make informed financial decisions. Afinium believe the ability to capture, interpret and act on, ‘real time' behavioral and other data is crucial to creating deeper customer understanding and long term customer / channel engagement through better personalization and ‘humanization' of the buyer experience. Our platforms ability to do this and to influence buying and other decisions using this data significantly differentiates us from other vendors and represents the future of the industry. This is the focus and drive behind Afinium's software.