Matthew McSweeney

Little Kickers Group

At Little Kickers we run football classes for pre-school kids (aged 18 months - 7th birthday). A key aspect of our mission is to enable all pre-school children to gain a fun, positive introduction to sport in a friendly, non-competitive environment. Over the last 10 years, we have been able to package the world's favourite game into a leading edutainment business that enables boys and girls to learn the fundamentals of football blended with the skills appropriate to key stages of learning and development in an environment that fires their imaginations. Our company motto is "Play not Push"​ - emphasising the importance we place on ensuring the kids have fun at our classes and they learn through playing, rather than our classes acting as a mechanism for parents to pressure their kids into competing. Little Kickers was set up in the UK in 2002 and now operates through a network of over 300 franchisees across 6 continents with over 70,000 children participating in our program every week.