Michael Rosanoff

Discovery USA

Discovery USA is a Publicis Health offering that is focused on identifying and implementing key collaborative advocacy strategies. We believe in helping the industry live its visions of improving the lives of the patients and communities they serve in ways that go beyond product development and delivery. Entire communities can benefit from initiatives that raise awareness, expand access, address disparities, and support improved standards of care. The Discovery USA advocacy team has been at the forefront of development in the healthcare advocacy field since 2006, working with clients to develop internal advocacy structure as well as collaborative initiatives in education, awareness, access, policy, and other key areas. We think beyond traditional parameters and develop innovative solutions to stay ahead of the evolving political, regulatory, legislative, medical, and economic environments. Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), is the world's third largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications.