Mihai Buta

Allview Mobile

About Allview The passion for technology appeared before the one for entrepreneurship, because I've always liked to discover what mechanisms hide behind the devices, how systems work and how can they be optimized. I thought about how I can contribute from here, from Brasov, in a world of IT giants, alongside with my team of smart Romanians. And I asked myself at what level can we create and export Romanian technology. In 2002 we were starting and adventure in the field of electronics and household items, driven by the will to create, on a long term basis, the products and their necessary components for developing a smart and comfortable house, where everything is digitalized and controlled. Actually, this is where the name Allview comes from. Even if, in 2002, I was far away from what I wanted, I always liked planning on a very long term basis. It took a lot of tiny steps to get where we are today. We imported electronic and household appliances from Germany. Later on we became manufacturers, in Brasov, by creating two assembling lines for TVs and DVD players, which started to sell under the Allview brand since 2004. Four years later, the Allview portfolio went through a massive change, by introducing on the market the first dual SIM phones. They were marking points in the industry of smartphones, and after a detailed analysis of the penetration degree of the mobile phones, we realized that this is the beginning of a new era, which will fundamentally change the way people interact with technology. After this followed a race with tests and launching new products, market analysis and research to find out the clients' needs and to keep up in one of the most competitive market fields from the high tech industry.