Mike Johnsen

Nidecker Group

The Nidecker Group is home to the most innovative and inspirational action sports brands: Nidecker Snowboards, Yes., Jones, Now, Flow. We create, operate, and accelerate industry-leading brands internationally with one goal: to inspire and enable athletes to lead the progression of their sport. Founded in 1887 in the Swiss Alps and one hundred percent family owned, every generation has been fuelled by a passion for innovation and action sports. We began our story as master craftsmen, making wooden wheels and tables before moving on to sleds and cross-country skis. In 1912 we started manufacturing alpine skis, then water skis, monoskis and finally snowboards in 1984. Today, we are the oldest action sports company in the world and have built highly successful brands, which have played an integral role in the evolution of every industry in which we've been involved for over five generations. Nidecker Group are also partnered with Low Pressure Studio. LPS manages and distributes some of the world most innovative and creative snowboard companies: Bataleon Snowboards, Rome SDS and Lobster Snowboards. Owned and operated by snowboarders and full of passion. But thats not all! Did you know that in 2021, the Nidecker group created a start up called Equip Club? Well you do now! Since its conception, Equip have had one mission in mind: provide people with the opportunity to rent premium sports equipment. Any sport, anytime, anywhere. With fully autonomous stations for Stand Up Paddle or Multisport; Equip aim at connecting sports and communities in three easy steps. Simply reserve, grab and go!