Mike Whinnie

Fransmart

Fransmart is a global leader in franchise development, turning emerging restaurant concepts into national and global brands for over 20 years. Company founder Dan Rowe identified and grew brands like Five Guys Burgers & Fries and Qdoba Mexican Grill from single unit businesses to the powerhouse chains they are today. Our current and past portfolio brands have opened over 3,000 restaurants in 45 states and more than 35 countries. Fransmart and our partner brands are committed to growth—as of 2015, over 1,000 new restaurants are in development across our current portfolio. Fransmart targets emerging concepts that are ripe for expansion, in line with evolving customer tastes, and ahead of industry trends. Brands invited to join the Fransmart portfolio must also meet a stringent set of requirements, including competitive positioning within a growing segment, solid financial qualifiers like unit level economics and sales-to-investment ratios, strong operational systems and support, visionary management teams, and sound real estate models. Fransmart operates with a success-based revenue model - we succeed only when our brands and their franchisees succeed. Fransmart connects talented restaurant developers with successful brands that people crave, and we have a winning formula for identifying hot trends with staying power. Fransmart brands are committed to outstanding customer service, amazing food, corporate social responsibility and exceptional support for their franchisees.