Mikhail Ismail

Boring Money

At Boring Money, we blend quantitative data with tailored focus groups, interviews and customer feedback to build a meaningful picture of what customers think about the world of finance: What do they want? What are their current behaviours? And what might tip them into new opinions or action? Founder and MD Holly Mackay has worked in the investment industry for 20 years, watching an endless procession of the Old School Brigade wanting to "educate"​ investors and force them to read pages of gobbledygook - which she thinks is patronising and unhelpful. Boring Money cuts through the industry jargon to help consumers make better financial choices. Our team has (we hate to admit) more than 150 years of combined experience across a range of subject areas and techniques. But most importantly, we are genuinely passionate about learning how consumers engage with financial services, and helping brands to make that happen.