Mikhail Srapionov

Hygiene Kinetics

Company is one of the leading players on female hygiene market in Russia with its brands OLA!, Silk Sense, TerezaMed, Milly Tilly Hygiene Kinetics has No3 market share in volume and No5 in value on female sanitary napkins market according to AC Nielsen data. Leaders on the mentioned above market are P&G with its brands Always, Naturella and Discreet, TZMO with brand Bella and SCA with Libresse. Company also is in Top3 players on cotton pads and bads and wet wipes markets. Hygiene Kinetics has its own production facility and logistics distribution center just 5 km away from Moscow. In product categories it works the company occupies No3 position in distribution having wide network of distributors around the country.