Morten Ebdrup

True Gum

We're on a mission to upgrade the well-being of people and our planet through a line-up of plastic-free and plant-based products. Our chewing gum and pastilles are free from plastic, aspartame, and anything artificial. They are palm oil free, vegan, and 100% biodegradable. Most of today's chewing gum is filled with petrochemicals (plastics), aspartame (an artificial sweetener), and BHA (a synthetic antioxidant). We exist because gum can be made without plastic and unnecessary additives. And because people and planet Earth deserve better. What started as a passion project between four friends in 2017, has now turned into a company on a mission to produce planet-friendly goods that only do good. We're headquartered right outside of Copenhagen, Denmark, where also each and every piece of gum is carefully crafted. Today, our products are being sold in over 10.000 stores across Europe.