Muhammad Chaudhry

Fundamental Apparel Ltd

Fundamental Apparel is the import and distribution arm of Yunus Brothers Group; a huge and diverse manufacturing corporation based in Pakistan. With our head office and central warehouse based in Manchester, Fundamental Apparel launched FDM brand for printwear & promotion market in 2012. The initial launch comprised of 4 hoodies and a jog pant and another 4 products were added to the range including varsity jackets for mens and kids and tagless hoodie. Due to consistent quality and vibrant range FDM has been recognised as one of leading brands in UK in a short span. W.e.f September 2013 FDM is being distributed in the UK and European continent exclusively through Falk & Ross Group ( largest multiple brands distributors ). Fundamental Apparel is now responsible for marketing and supply chain management of FDM products to Falk & Ross Group. Customer feedback will be used to develop and expand the FDM range on a gradual basis to ensure that product quality and after sales service levels are maintained and exceeded. Since all production will be conducted in-house at Lucky Knits, Fundamental is in a position to offer a consistent quality product at competitive prices to ensure good value for the right product. Fundamental Apparel is now concentrating on supplying retail garments to multiple store groups and super markets in UK.