Muhammad Cheema

Balsharaf Group

Balsharaf Group is a diversified concern operating in four related and mutually supporting areas: Retailing, Distribution, Production, and Logistics. The ambition of the group is to be a Leading Manufacturer, Distributor, and Retailer of Fast Moving Consumer Goods (FMCG) in the MENA Region. Balsharaf has a fifty year history in the Kingdom of Saudi Arabia. Starting in 1955 from a grocery store in Makkah, Balsharaf has today a chain of Retail stores, distribution to more than 16,000 outlets across the Kingdom, manufacturing in Saudi Arabia, Egypt and India, and significant market shares as agent for international brands, private labels, and own brands. Growing Internationally Balsharaf has reached beyond Saudi Arabia with successful business and marketing ties in the Gulf region. Export trading operation of the Group have witnessed impressive growth to neighboring countries, namely UAE, Egypt, Jordan, Sudan, and Yemen. In addition, Balsharaf has started relationships for exports to Bahrain, Iraq, Kuwait, Qatar, Syria, Lebanon and Libya. Looking Ahead Expansion and innovation have been the cornerstones of Balsharaf's past performance. A Strategy Task Force, guided by the CEO, has developed a longer-range strategic plan. It envisions the addition of agencies, the formation of strategic alliances in distribution and manufacturing, rapid growth in new retail formats, data analytics based on the distribution reach, strengthening support functions – all leading to the targeted expansion of sales volume over the next few years.