Muhammed Minhaj

Pure Harvest Smart Farms

Pure Harvest Smart Farms is a pioneering, technology-enabled agribusiness headquartered in the United Arab Emirates, focused on sustainable year-round production of premium-quality fresh fruits & vegetables.  We are committed to delivering on our mission of farming extraordinarily flavourful, affordable, and locally grown fresh produce, by innovating across the full value chain of controlled-environment agriculture (CEA), including technology design, procurement, construction, and farm operations, and then marketing & selling products through our global consumer brand.  Our world-leading yields are the result of our inventive approach to farming.  We originated the Middle East's first semi-automated, high-tech hybrid growing system, and then applied horticultural best practices, to tackle some of the region's principal challenges, including food security, water conservation, economic diversification, and sustainability demands.  We have secured over USD 387 million of capital commitments to-date from a truly global investor base – from California, USA to Seoul, Korea – who recognize the value of our mission and our commitment to sustainable agriculture.