Nadhem Safi

Groupe SOTUPA-SANCELLA

Created in 1970 by a group of pharmacists, SOTUPA GROUP is one of Africa's leaders of disposable hygienic products (Baby diapers, feminine hygiene, tissue) personal care (hair & body care) and pharmaceutical cotton based products. The group kept evolving since its creation, putting consumers and innovation at the center of its processes. This led to the creation of SANCELLA , partnership between SOTUPA and SCA, the European leader and the world's number three in the single-use hygienic products sector. SANCELLA develops leading brands such as LIBERO PEAUDOUCE, NANA and LOTUS, trusted by more than 15 million consumers in the region. Through it's subsidiary SENSEA LAB, the group is also one of the main actors of the Hair & Body Care market, developing and producing nature based products under the umbrella brand SENSEA. The group is present in North and West Africa with three industrial hubs and a wide distribution network covering more than 15 countries.