Natalie Seldin

Motiv8AI

MOTIV8AI is harnessing the Power of AI and behavioral science to revolutionize the way enterprises understand and communicate with their customers.  MOTIV8AI's patented technology meets financial institutions at critical junctions of interaction with their clients, optimizing decisions based on customers' underlying motivations & behavioral characteristics. Headquartered in Tel Aviv, Motiv8AI conducted research with leading behavioral scientists and AI experts to arrive at a behavioral prediction solution that creates a multi-dimensional depiction of an individual's personality. MOTIV8AI helps financial institutions to grow their profitability by evaluating credit worthiness, reducing risk and elevating products sales. Our near real-time understanding of people's motives contributes to personalized communication and products matching, while preserving strict privacy requirements. Future actions and interactions are simulated with unparalleled precision, at scale and near real-time. By connecting with an individual's mobile app, MOTIV8AI is able to analyze behavioral constructs through the deployment of feature engineering and machine learning. Our novel machine learning algorithm continuously fine-tunes predictions by integrating with ongoing digital footprints, mobile device metadata, and peer-group interactions. A wide range of personality traits can be accurately determined ranging from the propensity to commit fraud, motivational factors and decision-making patterns. Such insights empower enterprises to make more informed business decisions and deliver the right products and services to the right customers with a personal communication maximizing response rate, thereby driving further business growth. Our technology has proved to be highly efficient for credit scoring, with over 25% reduction in default rate and 30% increase in approval rate. Our unique data framework allows financial institutions to achieve double-digit growth, optimizing