Nick Kershaw

Trinity Perspectives

Established in 2011, Trinity Perspectives is a sales training and consulting company specialising in Win Loss Analysis and Sales Transformation. We focus on medium to large B2B companies across many industries, but have specific domain expertise around the technology, telecommunications and professional services sectors. Trinity was founded with a clear purpose in mind, to help B2B sales organisations answer one important question, "Why are we winning or losing deals and what can we do about it?" In order to understand the constantly shifting landscape of B2B sales and remain relevant to your target market, we realised that one mechanism above all others was key: The ability to gather specific, measurable and timely feedback from your clients and prospective clients, as the primary gauge of your sales effectiveness. We've spent years developing our Win Loss Program to remove the guesswork and expose the truth behind why you win or lose key deals. Uncovering the truth is just the first step of course. Once we've worked out the why, we actively work with you to deliver concrete change and improvement across your sales processes and people, so you can win more deals in the future. Our philosophy is simple, we help you open the door to more business and close more deals.