Nicky Wei

Ashtel Studios Inc

Ashtel Studios Inc. was initially formed as a web development service for faculty members at my university during my years as a student. After graduating, I transitioned to working with small businesses to grow their online presence. Although I developed a wide variety of experience, my specialty became the dental field, which led me to the start of my second venture: Ashtel Dental. Ashtel Dental was dedicated to converting dental offices from film to digital equipment and grew to supply thousands of dental professionals nationwide. While managing my dental business I began my first passion project Brush Buddies in 2006. With an emphasis on children's oral care, the first major product to be developed was the Talkin' Toothbrush, an educational talking timer toothbrush aimed to help develop healthy oral care habits from a young age. Brush Buddies has grown to be a household name while developing relationships with major licensors: Mattel, Marvel, Nickelodeon, and more. Our other B2C brands were developed along the way, with expansions into the health and personal care industries. Smart Care is best known for its soaps, hand sanitizers, bandages, and baby care. Advances in the oral care space have been made with Soniclean, where the focus has been providing a professional-grade line of powered toothbrushes at an affordable price. In 2021 the focus shifted to D2C where a passion project brand 8 years into the making was launched: EVO. The goal of EVO is to transform daily routine with curated products that feature innovative design and function. EVO's products are an experience that begin with unboxing, exceptional use, and end with superior customer service. Today, we are expanding our brands and product portfolio to reach a worldwide audience. We are in the midst of another massive launch for a new product line in 2023. In the meantime, we are in search of new talent to join our team. If innovative design and unique customer experience excites you, we'd