Niklas Yong

Primer Group of Companies

Established in the Philippines in 1985, the Primer Group of Companies aims to be the LEADER in delivering superior customer experiences, and accomplishes this through the retail and distribution of the world's top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services. The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 450 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,500; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom. Our Vision Be the leader in global distribution and innovation of premium goods and services. Core Values - Integrity - Self-Discipline - Teamwork - Entrepreneurial Spirit - Passion for Excellence