Paul Brecht

Porsche Digital

Digitalization is drastically changing entire industries and business models. But it's also opening new opportunities to be explored and exploited. That's why Porsche Digital was founded in 2016 as the technology and digital unit of Porsche AG. Our primary mission is to discover and scale new digital business models, as well as to optimize existing products. To do so, we're creating technologically advanced industry solutions while expanding the digital ecosystem through collaboration with promising start-ups. To tap into promising business models outside the company, we draw on our global network of nine innovation centres. These are located in Ludwigsburg, Berlin, Tel Aviv, Shanghai, Beijing, Barcelona, Zagreb, Atlanta and Palo Alto in Silicon Valley.