Praba Karan

Impact Communications

We have over 21 years of experience in building Go-to-Market approach in emerging markets. Our interventions help brands to tap into the latent consumer demands through our outreach, activation and retail services thereby connecting to the aspiring India. Our close to 2 decades of experience has been at the forefront of creating engagements that deliver memorable experience and drive behaviour change. As a team with over 100 years of cumulative experience we help clients to connect to the ever-changing needs of emerging consumers. Our expertise lies in our ability to deliver strategic proposals & implement the same as a part of integrated approach. We work with country's best brands ranging from FMCG, Auto & Lubes, Agri-Products, Finance, Durables, and Telecommunications etc. across various socio- cultural regions of India. We believe in working with clients as a partner to add value to their businesses. We invest in tools that act as Force Multiplier, Gather Insights and Optimise Costs as a part of the process.