Pratheesh Pj

Kutuki

200 million Indian pre-schoolers are growing up learning from Sesame Street (American culture), Peppa Pig (British culture), Doraemon (Japanese culture), or worse, not learning at all. There is a clear gap of a brand that is based on Indian culture. That's exactly what we are building at Kutuki - at our core, a content engine that is producing learning and play content based on Indian life and Indian culture. Our founding team consists of Indian School of Business and London School of Economics alumni, who've also got professional experience in the creative arts and content development. Kutuki has a mobile app with videos and songs (top-rated by parents in India as well as NRIs), books based on this content (sold out in crowdfunding campaigns), a full-stack curriculum for pre-schools (live in a few schools & growing) and a plan to create physical learning materials for home and pre-schools - all based on the core content engine. In a nutshell, we are building a full-stack brand in the pre-schooler segment.