Praveen Tripathi

Magic9 Media & Analytics Pvt. Ltd

Magic9 Media & Consumer Knowledge Pvt. Ltd. was founded by Mr. Praveen Tripathi in September 2014. Magic9 Media & Consumer Knowlege Pvt. Ltd is its parent company. We employ people from various disciplines – Management, Engineering, Science, Statistics, and Commerce specializing in - Design of Market Information systems - Analytics and use of univariate and multivariate analysis techniques on Media and Market Research data to draw insights and to address media and brand planning issues Our Vision: We work with our Clients to build long term media and consumer knowledge towards delivering competitive advantage. Our Mission: Our Mission is to be one of the leading companies in the world in the areas of: - media consulting - media audits - media analytics - media research - consumer research by using new and innovative ways to solve our Client's issues and thus helping them in strategic decision making Our Strengths: - Design of large scale media research studies - Broadcast India (Establishment study for TV universe estimation) - Panel Design (for TV audience measurement) - Cutting edge application of Media Research & Market Research - In Readership, TV Audience Viewership and Radio Listenership - Media Research Audit - Rich experience in Media Planning, Media Software design and implementation. - Modeling and Analytics. Other Areas of Competence: - Data Insights - Media and Market Research Audit - Media Software - Marketing and other software Types of Projects we do: - Design, Quality Control and Analytics for TV Audience Measurement - Designing and Running Large Scale Media Studies other than Television - Audits of large scale Media Measurement Studies - Methodology validation for a large TV Audience Measurement company for the purpose of helping it get accreditation for its methodology from the industry body - Analysis of drivers of campaign metrics and co-viewership across multiple platforms (TV, Digital and OTT)