Rachel Willhite

EthniFacts LLC

EthniFacts LLC is a research, insights, and strategic guidance firm strategically positioned at the intersection of personality and culture. Through analyzing behavioral indicators, modes of contextual and situational identity, and rooted personality profiles, we provide innovative solutions in today's dissonant consumer marketplace and civic landscape. Activating consumers in today's new mainstream demands a fresh lens utilizing verified psychometric constructs and radical demographic perspectives. At EthniFacts, our analysis of personality, ethnic identity, and consumer behavior is grounded in rigorous statistical data, unique tools, and verified conceptual models. Our clients rely on EthniFacts for custom insights, syndicated data, and digital activation tools that put the right message at the right place at the right time, with the highest likelihood to get desired action....be it buy, watch, click, vote, or any other consumer or civic behaviors.