Raja Perumal

Aujan Coca-Cola Beverages Company (ACCBC)

Aujan Coca-Cola Beverages Company (ACCBC) and Rani Refreshments (RR) were established in 2012 following the successful establishment of a partnership between The Coca-Cola Company and Aujan Industries. RR is the trademark owner of several premier beverages brands including Rani and Barbican, while ACCBC is an authorized manufacturer and distributor of its products in 15 countries across the Middle East and North Africa. ACCBC is also the licensed manufacturer in the Middle East for VIMTO. Each of the brands that ACCBC manufactures holds a market leading position within its category: Rani in Juice Drinks, Barbican in malt beverages and VIMTO in Cordial format as well as in "ready to drink". Since inception, ACCBC has been creating a regional beverage powerhouse. We are part of Aujan Group Holding (AGH), which is a diversified holding company, active in a wide range of industries, including FMCG, Hospitality & Real Estate, and Packaging Materials. A family business with a history dating back over a hundred years and a deep-rooted pioneering spirit, AGH has successfully leveraged its brand building and market development skills along with proven industry experience to drive sustainable profitable growth within the Middle East and Africa regions. Our core values – S.C.R.I.P.T. - are at the heart of everything we do: Simplicity – We keep business simple, easy to understand and focused on the key issues Collaboration – We work together, sharing ideas in an open, constructive style Respect – We encourage different backgrounds and styles of working and welcome diversity Integrity – We are honest in all that we do Performance – We focus on delivery of business results before personal success Transparency – We share information, highlighting problems as well as successes ACCBC's products are sold in more than 70 countries. These markets are served from its existing manufacturing facilities, located in Saudi Arabia, UAE, Egypt and Iraq.