Rakshit Shah

Fractal Ink

An award-winning design consultancy with a deep-rooted passion for creating human-centric experiences. We are a design consultancy with a relentless focus on experiential and human-centric design. Our main areas of focus are design, development, research and strategy. 1. Design: Experiential design is at the heart of what we do. Our passion for design takes us well beyond different mediums, platforms, streams, industries, geographies and technologies. 2. Development: We don't just design, we like building things too. Our fully-loaded front-end development team breathes life into everything that we design. 3. Research: The hows and whys of everything always intrigue us and we're ever ready to get to the bottom of things for you, whether that's through in-depth behavioural analysis, extensive user research or usability testing of your latest app. 4. Strategy: We're your strategic partners who're right by your side to achieve your business goals. In fact, we're key partners to leading global consulting firms and work alongside them to help businesses adapt to the connected age. Want to know more? Check us out at www.fractalink.com