Ramesh Kumar

Sagacito Technologies

Sagacito is an AI driven Sales and Marketing guidance platform for Media and CPG industries with products and services in the area of Ad Sales enablement, revenue and margin maximization. Sagacito brings together strong Media and CPG sales domain expertise, technology and data science prowess unparalleled in the industry. Our leadership and operating team have over 50+ years of cumulative experience of working with India's leading Media and CPG companies including BCCL, Star India, Pepsi Co, HT Media, ABP News, TAM Media Research, BARC etc. Sagacito's media product suite includes Y-max - Y-max uses advanced modelling techniques to predict the "Most Likely" price and "Product Mix" to sell at by customer. Our algorithms combine several factors like rating, seasonality, inventory, competitive dynamics, client buying behaviour etc. Our unique optimizer helps sales teams create proposals meeting client's campaign delivery requirements while maximizing network's yield and inventory utilization. This drives the most optimal revenue, margins and market share. It also has an inbuilt proposal "Approval Management" product and reduces approval times and cuts out "Bad Deals". Rev-X - Rev-X (revenue multiplier) is a unique AI based Pre Sales tool to help prospecting and pitching for the ad sales teams of various media organisations across Print, TV, Radio, Digital & OOH. Our algorithms trawl the web using advanced web and social listening techniques and identify relevant triggers of marketing activity like product launches, facelifts, market expansion, new brand ambassadors etc. This is done daily across 5000+ brands, 300+ domains, social media to generate actionable leads for ad sales Specialities Ad Sales Enablement and Intelligence, Yield Management, Predictive Intelligence, Revenue Management, Trade Spend Optimization, Media Competitive Spend Analytics, Media Automation, Artificial Intelligence, Machine Learning, , Social Listening, Workflow.