Rana Usman

Abudawood Pakistan

Abudawood Pakistan, was formed in June 2008 when it decided to extend its strategic partnership with Procter & Gamble and entered the Pakistan market. Headquartered in Karachi, ADP's goal is to become the "World's best brand partner" of consumer goods companies operating in Pakistan. To fulfill this goal, we are serving Pakistani consumers with premium quality brands that strive to enhance their quality of living. With the addition of new business partners, diversification of our portfolio and expansion into unchartered territories, we continue to experience strong business growth. With our current business partners like Procter & Gamble, Rupali Foods, and Ferrero we provide best in class services in Sales Management, Merchandising, Brand Management, Trade Marketing, Information Management, Client Management, Key Accounts Management, Warehousing and Logistics services to our clients. Abudawood has a work force of 2000 employees spread over 36 locations across Pakistan. We trust and develop our people by empowering them and giving them stretched assignments, while holding them accountable to high standards of performance. We take pride in our culture which fosters open communication and encourages employees to enjoy their work. Our strong focus on teamwork and a culture of collaborative efforts helps in achieving results that set us apart from the competition. Over the years, Abudawood has developed a tradition of excellence in fulfilment of its mission which makes it an employer of choice.