Rick Russo

Bluestem Brands

Bluestem Brands is the parent company to 5 eCommerce retail brands. We are as strong and determined and adaptive as the prairie grass for which we're named. Whether it's through our diversity of brands, our unique business model or our company culture, we are forging our own path. By continually innovating and improving, we achieve roughly $2 billion in annual sales, yet we still have our sights set extremely high. Our mission? To build a dynamic retail enterprise that wins with direct-to-customer excellence and entrepreneurial-minded employees focused on serving our customers' unique needs. To help us achieve that mission, we follow six key values: Integrity – Consistency in our words and actions. Motivate Excellence – Empowerment and accountability help us deliver positive results. Positive Workplace – Every employee is treated with kindness, dignity and respect. A Will to Win – Searching for new solutions and opportunities daily. Customer Focus – Understanding and supporting every single customer. Teamwork – Trusting everyone to do their jobs, while also challenging each other to improve. Together, the first letter of each value forms the word IMPACT, which serves as a reminder that individually and collectively, the work we do every day will have an impact on the success of our mission.