Ritika Shrivastava

MyShubhLife

MyShubhLife, India's largest embedded finance platform has revolutionized lending by building a dynamic system, that made it possible to offer credit to the underserved market segments by leveraging the latest technology and innovation. Since 2006, we have been been providing affordable credit to millions via our end-to-end financial services platform. At MyShubhLife we believe in a four-pronged strategy to embedded finance- Robust Technology, Deep Data Science, Contextual Products and RBI compliant NBFC. It is with this approach that we have partnered with several companies to help provide credit to its customers, and thereby contribute to India's growth story. We believe that a lack of credit should not be a bottle neck to growth. Through our partnerships with various companies, we fulfil the capital needs of several million MSME's. With an end-to-end API model, fast integration and a proprietary data driven underwriting model, MyShubhLife's platform is the perfect choice for filling the MSME credit gap. For our corporate and HRMS partners we have a Gold membership program called ‘Shubh Saathi'. This customized "Employee Benefit Program" delivers financial wellbeing to blue-collar employees across manufacturing and services organisations by providing access to various financial products. From loans to investments and e-filing of taxes- the MyShubhLife app has all these offerings on a single interface.