Rob Grieve

STARS

EVERY LIFE IS WORTH FIGHTING FOR. Every day, STARS takes care of some of the most critical patients in Western Canada. We're able to do it because we've built a strong foundation through our Vision and Mission. OUR ORIGIN STORY It all began when a pregnant woman from a rural community died from blood loss, leaving a father alone with their newborn. For STARS founder Dr. Powell, her death was one too many. Something had to be done. Motivated to change emergency care across rural Alberta, Dr. Powell and his colleagues created a helicopter air ambulance service, which was built and supported by the community. While the faces have changed, STARS team members continue to be motivated by our passion for saving more lives and our desire to be the disruptive innovator who contributes to transformation in the health-care system. As we've grown and evolved, STARS has never wavered from our mission. Fundamentally we all believe that where you live – or work, play and travel – shouldn't impact your chance of survival. Our strategy focuses on three core groups that are integral to our fight to save lives: PATIENTS - VIPs (Very Important Patients) are at the centre of our universe and at the forefront of everything we do. CREW - Our missions would not be possible without everyone who works here and makes it a reality. ALLIES - We have a community of supporters who play a vital role in our efforts to save lives.