Robin Segbers

The Strategy Group

The Strategy Group's expertise sits at the nexus between the corporate, entrepreneurial and academic worlds. We are human-centred strategists, with an obsessive focus on delighting our clients by enabling them to put their customers at the centre of everything they do. We deliver value by combining the rigour of businesses, the leading knowledge of academia and the pragmatism of entrepreneurs. We help organisations with digital transformation, innovation, customer experience, employee experience and business model transformation. Our approach is design-led and our expertise includes design thinking, creative problem-solving, putting the customer in the centre, journey mapping and rapid experimentation. Clients that we have helped range from large corporates, through to governments, and even startups. Some of our clients include Adobe, Axicom, Stryker, Blacktown Council, University of Technology, Toga, Woolworths, ANZ, Mirvac, the NSW Government and Cisco.