Roger Stromberg

Starpoint

Operating under Starpoint Asset Assurance, Inc. and Starpoint Short Sales, Inc., Starpoint was founded in 2006 by Lisa Westhafer, a CA Real Estate Broker, Marketing Specialist and Entrepreneur with the dedicated focus to serve homeowners in pre-foreclosure situations through both conventional and non-conventional solutions. Starpoint Asset Assurance was the B2C model, with a proprietary underwriting technology that provided foreclosure resolution options for Homeowners based on their goals, including private real estate investor agreements as well as short sale negotiations and loan modifications. Homeowner leads were primarily provided by relationships with Mortgage Lenders via www.DeclinedFiles.com, as an alternative solution for Homeowners who were declined for refinance loans. Starpoint Short Sales was the B2B model, with homeowners being served through the relationship with Listing Agents, who would share a portion of their Listing Commission with Starpoint in exchange for short sale negotiation and processing support. After successfully saving hundreds of homeowners from foreclosure between 2006-2010, Starpoint closed after the housing market began to turn around post the crash, and the model was no longer needed. Prior to closing, Starpoint also served as a consulting business to Real Estate Agents and other small businesses.